Search Engine Marketing

Search Engine Marketing Guidelines

Your Search Engine Optimization Plan

A complete guide to search engine optimization would be book length, and would be out of date as soon as it was published, but here are several tips for building a website with search engine optimization in mind:-

1. Every page on your site must have a unique title tag, meta keywords tag, and meta description tag.

2. Follow W3C recommendations for HTML document structure. Begin the body copy of your page with your keyword phrase, and repeat it as needed as the theme of the page throughout your copy. Feature your keyword phrase prominently by including it in headers and making it bold or italics.

3. Use text navigation on your site, and use the keyword phrases you have selected as the links. If you cannot use text navigation, include a footer on every page using text links.

4. Build a text site map, and link to it from every important page of your site.

5. Organize your navigation according to the importance of your keyword phrases. If you break your site into many pages, link to the most important pages from every page of your site, and link to the other pages from section header pages and the site map.

6. Establish your site by submitting to the major directories, The Open Directory and the Yahoo! Directory, then build your link popularity by submitting to web directories, search engines, and requesting links from related websites.

7. Be patient. A search engine optimization project can take quite some time to work.

For Google's suggestions on search engine optimization, see Google Information for Webmasters - Webmaster Guidelines.

What Not To Do?

Search engines consider the following search engine optimization techniques as SPAM.

1) automatically generated doorway pages
2) cloaking and false redirects
3) keyword stuffing
4) hidden text or hidden links
5) pages loaded with irrelevant words
6) duplicated content on multiple pages
7) misspelling of well-known Web sites
8) unrelated and centralized link farms
9) never use methods that try to trick search engines

You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you use one of these techniques. You'll put your Web business at extreme risk if you use one of these methods. Below are some useful; resources and seo companies.

Search Engine Ranking Optimization
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Search Engine Submission & Promotion Tools Site
Search Engine Promotion Tools totally automates your search engine marketing. Everything's included.

eBrandz : Search Engine Optimization experts, India
Search engine optimization company based in India. With over 150 successful SEO projects eBrandz is one of the fastest and cost effective SEO companies in the World. Request for Free search engine optimization quotation.

GetWebHits.com Internet Marketing Web Site Promotion and Advertising
Get web hits, Free search engine site submission, website promotion, optimization, and Internet marketing.

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Powerful internet marketing online web marketing website promotion secrets finally revealed in Free report worth a $12.97 value...

Search Engine Placement Search Engine Optimization at ZhEng SEO Company
ZhEng Company provides search engine optimization consulting, search engine placement strategy and web site submission service

Top 10, 20 Google Search Engine Ranking Placement Secrets Revealed
Discover the hidden secrets in achieving a top search engine ranking placement in Google and drive an avalanche of traffic to your website.

Web Site Promotion - Internet Marketing company - Online Traffic.
web site promotion the internet marketing company officers Online traffic to the web site owners. We divert the web site traffic generated by us to your web site.

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