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Why Internet Marketing?

Have you ever wondered why everyone online (who seems to be making money) is selling products on "how to make money online"?

Why does everyone seem to be selling products on "Internet Marketing"?

I get asked that question a lot... people are suspicious of trying to start a business online because of what they perceive as the "chain letter" style of marketing.

 

(chain letters are the "buy these reports from me for $5, put your name at the top of the list and sell them on to other people" scams).

So what's going on?

It's actually very simple... in order to sell *anything* online, you need to know the basics of marketing online.

Hence, Internet marketing is actually a very big niche.

Once you *know* how to sell online... how to capture email addresses, use follow-up autoresponders, get targeted traffic to your website, write a great sales letter, master popup etc etc... THEN you can move on to the bigger niches such as "dating", "gambling", "the latest movie/book phenomenon", "movie stars name here" and so on.

Most of the advice from Internet marketers is to learn the tricks of the trade and then move on to a less competitive niche.

Most people hearing that automatically assume that the people telling them to move on only want to keep the money-making niche to themselves!

 

In fact, the marketers are probably right. Once you've mastered the art of Internet marketing, staying in the over-crowded Internet marketing arena is a hard way to try to make money. There are many well established big names you'll be competing against!

What you should really do is research a lucrative niche not being well served and set up shop. Once you've got the Internet marketing background behind you, you'll dominate a niche where people don't know the Internet marketing basics.

So, in summary, lots of people are selling Internet marketing info because everyone who wants to make money online needs to know the marketing basics... but once you've learned those basics, you should move on to exploit less crowded niches...

...that's where the real money is!

 

 

 

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