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Small Changes Big
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Why
Internet Marketing?
Have
you ever wondered why everyone online (who seems to be making money)
is selling products on "how to make money
online"?
Why does everyone seem to be selling products on "Internet
Marketing"?
I get asked that question a lot... people are suspicious
of trying to start a business online because of what
they perceive as the "chain letter" style of marketing.
(chain letters are the "buy these reports from me for
$5, put your name at the top of the list and sell them
on to other people" scams).
So what's going on?
It's actually very simple... in order to sell *anything* online, you
need to know the basics of marketing online.
Hence, Internet marketing is actually a very big niche.
Once you *know* how to sell online... how to capture email
addresses, use follow-up autoresponders,
get targeted traffic to your website, write a great sales letter,
master popup etc etc... THEN you can move on
to the bigger niches such as "dating", "gambling", "the
latest movie/book phenomenon", "movie stars name here" and so
on.
Most of the advice from Internet marketers is to learn
the tricks of the trade and then move on to a less
competitive niche.
Most people hearing that automatically assume that the people
telling them to move on only want to keep the
money-making niche to themselves!
In fact, the marketers are probably right. Once you've mastered the
art of Internet marketing, staying in the
over-crowded Internet marketing arena is a hard way to try to make
money. There are many well established big
names you'll be competing against!
What you should really do is research a lucrative niche not being
well served and set up shop. Once you've got
the Internet marketing background behind you, you'll dominate
a niche where people don't know the Internet
marketing basics.
So, in summary, lots of people are selling Internet marketing info
because everyone who wants to make money
online needs to know the marketing basics... but once you've learned
those basics, you should move on to
exploit less crowded niches...
...that's where the real money is!
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