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Creating A "Sales" Site!

One of the initial concerns for people who want to make money online is how to get traffic to their website.

Simple. You buy traffic from Pay Per Click Search Engines, you sign up for "viral" traffic exchanges, you sign up for banner exchanges, you submit to the search engines.

Ahh. Finally, some traffic arrives.

But they don't buy anything.

Shock. Horror.

You're paying good money to your webhost, to the Pay Per Click Search Engines and perhaps to other services.

You've got bills to pay. That traffic *has* to buy from you!

So where are you going wrong?

Let's see...

1: Expectations. If you think a lot of your visitors are going to buy from you, forget it. I think I read that the average website converts about 1% of visitors into customers. So you need to be realistic.

If 1% of your visitors are buying from you, be happy, not sad. Try to increase that percentage by testing changes to sales copy, colours, everything!

2: Bad Traffic. Where's your traffic coming from? Some sources (freebie hunters, visitors from traffic exchange programs and even visitors from Pay Per Click Search Engines) are not likely to buy from you.

So...

3: Decide who your product is aimed at... your target market and try to get *those* people to visit. You may not generate as much traffic, but if it's very well targetted, you'll make many more sales.

4: Get pre-warmed traffic. People who don't know you are not likely to buy from you. People who have been introduced to you and your products (via a recommendation from someone they trust) ARE likely to buy from you.

Look for people with lists of subscribers who are likely to be interested in your products or services. If the list owner sends their lists a recommendation, you'll make lots of sales very quickly!

5: Make sure your *page* sells. Have black text on a white background. Don't link out of your sales page to other sites. Don't have anything fancy... just tell the visitor what you offer and how it will help THEM. Have testimonials.

6: Try to capture your visitors name and email address to contact them later. Some people may not be receptive to buying immediately, but may return later... if you send them a follow-up reminder. If you don't capture that email address, you'll never have a second chance to contact them.

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