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Work at Home
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Small Changes Big
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31 Day Business Building Action Plan
JUST
WHEN YOU THOUGHT THAT THERE WAS
NOTHING TO DO . . . 31 DAY PLAN
1) People you pay regularly:
Make a list of the names of the persons to whom you pay on a regular
basis, such as every week or every month.
For starters, list your grocer, milkman, gas station owner, garage
owner, cashiers of the electric, gas, or telephone companies.
2) People you pay occasionally:
Today talk to your druggist, jeweler, painter, decorator,
clothing store owner, shoe store owner, furniture dealer, and
so on. Include anyone you buy from now and then.
3) Professional People:
You deal with professional people frequently. Everyone has contacts
with doctors and dentists. If you have
children of school age, you are probably acquainted with a number
of teachers. Other professional people may
be lawyers, bankers, and clergy. Put their names
down and go out and talk to them.
4) Organizations you belong to:
What about the church you worship at, and the clubs, lodges, and
association meetings you attend? Make a
separate heading for each and list the names of your friends and
acquaintances among the members. Then contact them.
5) Social Acquaintances:
You mix with people socially, at your home or their homes or during
evenings out. Also your neighbors.
6) School Classmates:
What about the people you went to school with? A number of them may
live in your area, so cast around for
their names. Don't forget the night schools, trade schools,
professional schools, and so on that you
may have attended in recent years.
7) Previous jobs:
If you had another job in your present community before you entered
your new position, you have a circle of
friends and acquaintances with whom you used to work. Also, you must
know people whom you used to think of as competitors, or who
were in a competing business. Make a list
of their names.
8) Relatives:
How about your relatives and those of your spouse's? Their names
should be written down, by all means. You
already have much information about them and they can be approached
under favorable conditions.
9) Your spouses organizations:
If your spouse belongs to a bridge club, other clubs, or any other
organization...or a sporting team, hunting
club, or a business association...he/she has a circle of
acquaintances you will want to consider as possible
prospects.
10) Recreation Contacts:
Do you like playing golf or tennis, or have a hobby in which you are
active? If so, you must have met a number of people through this
sport or hobby: and this source automatically
supplies you with a list of names, doesn't it?
11) Military Buddies:
If you are a veteran, how about the names of the men and women you
have come to know because they were also in military service? This
list of names is strong because of the strong bonds military
brings.
12) Newcomers to town:
You can find the names of these prospects through Chamber of
Commerce lists, welcome wagon lists, utility companies, newspaper
society pages, church bulletins, etc. Help them get
situated.
13) Present Customers:
Make an extra unscheduled call to your customers, and tell each one
about a new product or a special price you are offering today
only.
14) Newlyweds:
Visit your library or newspaper office, and list every couple who
got married during the past month. Most wedding announcements
will give the couple's address, where they work, etc.
15) Cold Canvass:
It's fun and interesting to go out one day a month. You never know
what you'll find: but chances are it will include new
customers. If it's raining, be upbeat, enjoy yourself,
customers will appreciate your positive outlook.
16) Referrals:
Call 25 friends, customers and associates: ask each one for the
names of at least two people you can talk to today. For best
results, ask for specific categories of people-for
example "Who's your best friend? Your barber? Your
neighbor? In your car pool?" Aim for
situations where you can use your friend's or customer's name when
you contact those referrals.
17) New Business Owners:
Go back and search through those recent newspapers again: this time
reading who has recently incorporated or who are establishing DBA's.
Call on them.
18) Promotions and Transfers:
Go through the papers again for people on the move, promotions,
transfers, new positions. Call and congratulate them.
19) Graveyard Shift Workers:
Ever think about all those people who work the midnight shift? They
never get contacted by anybody because they are sleeping
when you are working! So, sleep today and go out visiting at
midnight, and visit the all night service stations, coffee
shops, convenience stores; talk with cabbies and police officers.
20) Telephone Yellow Pages:
Let your fingers do the walking. Make a list of all the names of
owners given in display ads: then either call them or visit
them.
21) Fund Raisers:
Obtain a list of area clubs and organizations from your chamber;
then, today call all the officers listed and talk to them
about how they can use your products to
raise money for their group. If your distributor doesn't have such a
plan work one out yourself. Remember, you can offer them a part of
your profit because they'll be doing most
of the work and doing it in volume.
22) Business Cards:
Go through that collection of cards you've been gathering from
salesmen and others you talk with. Call each one and ask for the
opportunity to talk about your products this time.
23) New Homeowners:
When a person buys a home, they become prospects for many different
kinds of products. Evaluate your own product and
determine how they would benefit the new homeowner.
Then check courthouse and tax records for names of area
people who have purchased homes. Call on them today.
24) Prior Cancellations:
Go back and search your old records and make a list of all those
people who had to cancel or postpone their orders or
appointments, but to whom you never got back to. Give them a
call to see if their situation has changed. Chances are great
that the reason they had to cancel last
time will no longer be valid.
25) Telephone Survey:
Open a white page of your telephone directory and start
dialing. Using the same approach you do
with any prospect, ask for an appointment to show your products.
Keep track of the results and see how many
numbers you have to dial to make a contact, how many contacts to set
an appointment, and how many appointments to
close a sale. Then on this day next month try to increase
your batting average.
26) Today's Paper:
Go through this morning's paper writing down each local name you can
find and why he or she is mentioned (social, hobby, speaker,
honorees, businessman). Then, determine how each person can
use one of your products.
27) Clerks, Secretaries:
If you normally call on people who are at home during the day, spend
today calling on woman working in stores and offices.
Because they work, you will never catch them during your
normal canvassing. If you normally visit
businesses, talk with people at home today.
28) Exchange Customer Lists:
If you have been selling direct anything, any length of time at
all you have probably made contact with other salesmen. Pick
one whose products are not in competition
with yours; get together, and trade
customer lists. This will give you each new faces to call on, and
the best part will be that you know they all like
dealing with direct salespeople.
29) Special Offer Handouts:
Select one of your products or services and come up with a special
offer, one "too good to refuse." Have some flyer
announcing the offer copied at a local quick copy shop, with
your
telephone number on it.
30) Bird Dogs:
Offer people the ability to earn money. For every person they
send your way and that person buys,
pay them a flat fee or a percentage of your profit.
31) The House or Business Next Door:
Go to the person next door to each one of your clients and
introduce yourself as Joe's
salesman and ask if they might be interested in your product. Your
already in the neighborhood, so what is
more convenient then to develop new customers what in areas you do
business already.
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