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31 Day Business Building Action Plan

JUST WHEN YOU THOUGHT THAT THERE WAS
NOTHING TO DO . . .   31 DAY PLAN 

1)  People you pay regularly:
Make a list of the names of the persons to whom you pay on a regular basis, such as every week or every month. For starters, list your grocer, milkman, gas station owner, garage owner, cashiers of the electric, gas, or telephone companies.

 

2)  People you pay occasionally:
Today talk to your druggist, jeweler, painter, decorator, clothing store owner, shoe store owner, furniture dealer, and so on. Include anyone you buy from now and then.

3)  Professional People:
You deal with professional people frequently. Everyone has contacts with doctors and dentists. If you have children of school age,  you are probably acquainted with a number of teachers. Other professional people may be lawyers, bankers, and clergy. Put their names down and go out and talk to them.

4)  Organizations you belong to:
What about the church you worship at, and the clubs, lodges, and association meetings you attend? Make a separate heading for each and list the names of your friends and acquaintances among the members. Then contact them.

5)  Social Acquaintances:
You mix with people socially, at your home or their homes or during evenings out. Also your neighbors.

6)  School Classmates:
What about the people you went to school with?  A number of them may live in your area, so cast around for their names. Don't forget the night schools, trade schools, professional schools, and so on that you may have attended in recent years.

7)  Previous jobs:
If you had another job in your present community before you entered your new position, you have a circle of friends and acquaintances with whom you used to work. Also, you must know people whom you used to think of as competitors, or who were in a competing business. Make a list of their names.

8)  Relatives:
How about your relatives and those of your spouse's?  Their names should be written down, by all means. You already have much information about them and they can be approached under favorable conditions.

9)  Your spouses organizations:
If your spouse belongs to a bridge club, other clubs, or any other organization...or a sporting team, hunting club, or a business association...he/she has a circle of acquaintances you will want to consider as possible prospects.

 

10)  Recreation Contacts:
Do you like playing golf or tennis, or have a hobby in which you are active?  If so, you must have met a number of people through this sport or hobby:  and this source automatically supplies you with a list of names, doesn't it?

11)  Military Buddies:
If you are a veteran, how about the names of the men and women you have come to know because they were also in military service? This list of names is strong because of the strong bonds military brings.

12)  Newcomers to town:
You can find the names of these prospects through Chamber of Commerce lists, welcome wagon lists, utility companies, newspaper society pages, church bulletins, etc.  Help them get situated.

13)  Present Customers:
Make an extra unscheduled call to your customers, and tell each one about a new product or a special price you are offering today only.

14)  Newlyweds:
Visit your library or newspaper office, and list every couple who got married during the past month. Most wedding announcements will give the couple's address, where they work, etc.

15)  Cold Canvass:
It's fun and interesting to go out one day a month. You never know what you'll find:  but chances are it will include new customers. If it's raining, be upbeat, enjoy yourself, customers will appreciate your positive outlook.

16)  Referrals:
Call 25 friends, customers and associates:  ask each one for the names of at least two people you can talk to today. For best results, ask for specific categories of people-for example "Who's your best friend?  Your barber?  Your neighbor?  In your car pool?" Aim for situations where you can use your friend's or customer's name when you contact those referrals.

17)  New Business Owners:
Go back and search through those recent newspapers again:  this time reading who has recently incorporated or who are establishing DBA's.  Call on them.

18)  Promotions and Transfers:
Go through the papers again for people on the move, promotions, transfers, new positions.  Call and congratulate them.

19) Graveyard Shift Workers:
Ever think about all those people who work the midnight shift? They never get contacted by anybody because they are sleeping when you are working!  So, sleep today and go out visiting at midnight, and visit the all night service stations, coffee shops, convenience stores;  talk with cabbies and police officers.

20)  Telephone Yellow Pages:
Let your fingers do the walking.  Make a list of all the names of owners given in display ads:  then either call them or visit them.

21)  Fund Raisers:
Obtain a list of area clubs and organizations from your chamber; then, today call all the officers listed and talk to them about how they can use your products to raise money for their group. If your distributor doesn't have such a plan work one out yourself. Remember, you can offer them a part of your profit because they'll be doing most of the work and doing it in volume.

22)  Business Cards:
Go through that collection of cards you've been gathering from salesmen and others you talk with.  Call each one and ask for the opportunity to talk about your products this time.

23)  New Homeowners:
When a person buys a home, they become prospects for many different kinds of products. Evaluate your own product and determine how they would benefit the new homeowner. Then check courthouse and tax records for names of area people who have purchased homes. Call on them today.

24)  Prior Cancellations:
Go back and search your old records and make a list of all those people who had to cancel or postpone their orders or appointments, but to whom you never got back to.  Give them a call to see if their situation has changed. Chances are great that the reason they had to cancel last time will no longer be valid.

25)  Telephone Survey:
Open a white page of your telephone directory and start dialing. Using the same approach you do with any prospect, ask for an appointment to show your products. Keep track of the results and see how many numbers you have to dial to make a contact, how many contacts to set an appointment, and how many appointments to close a sale. Then on this day next month try to increase your batting average.

26)  Today's Paper:
Go through this morning's paper writing down each local name you can find and why he or she is mentioned (social, hobby, speaker, honorees, businessman).  Then, determine how each person can use one of your products.

27)  Clerks, Secretaries:
If you normally call on people who are at home during the day, spend today calling on woman working in stores and offices. Because they work, you will never catch them during your normal canvassing. If you normally visit businesses, talk with people at home today.

28)  Exchange Customer Lists:
If you have been selling direct anything, any length of time at all you have probably made contact with other salesmen. Pick one whose products are not in competition with yours;  get together, and trade customer lists. This will give you each new faces to call on, and the best part will be that you know they all like dealing with direct salespeople.

29)  Special Offer Handouts:
Select one of your products or services and come up with a special offer, one "too good to refuse." Have some flyer announcing the offer copied at a local quick copy shop, with your
telephone number on it.

30)  Bird Dogs:
Offer people the ability to earn money.  For every person they send your way and that person buys, pay them a flat fee or a percentage of your profit.

31)  The House or Business Next Door:
Go to the person next door to each one of your clients and introduce yourself as Joe's salesman and ask if they might be interested in your product.  Your already in the neighborhood, so what is more convenient then to develop new customers what in areas you do business already.
 

 

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